Every great journey starts with a single cast. For me, the passion for hair jigs wasn’t just about fishing—it was about understanding what makes a jig truly come alive in the water.
It all started with learning to tie crappie jigs for myself, just for fun. But with a lifelong addiction to bass fishing, I quickly realized that the market was flooded with mass-produced jigs that lacked the right movement, durability, or precision. Instead of settling, I took matters into my own hands, experimenting with different materials, tying techniques, and subtle tweaks to create a jig that moved naturally and triggered bites when other lures failed.
What started as a personal quest to build a better hair jig quickly caught the attention of other anglers. Friends wanted them. Then tournament guys and the professionals wanted them. The journey has lead to exciting milestones, from being featured multiple times on the Top 10 Lures of the Bassmaster Elite Series and the Bassmaster Opens and have tied for some of the best professional bass fishermen in the world. These tournaments and fishermen represent the pinnacle of competitive bass fishing, and to see Juice’s Jigs play a role in the success of top-tier anglers has been both a humbling and validating experience.
Having my jigs used by professionals in these prestigious events shows that the quality and performance I strive for resonate at the highest level of the sport. The elite anglers who trust Juice’s Jigs to help them reach the top of the leaderboard are a testament to the meticulous design and craftsmanship behind every product I make.
This recognition has been a huge stepping stone, propelling Juice’s Jigs into the spotlight, while allowing us to connect with an ever-growing community of anglers who understand the value of a well-crafted jig. It’s not just about making a product—it’s about creating something that makes a real difference when it matters most.
As I continue to grow, these milestones serve as a reminder of how far I’ve come—and they fuel my drive to keep innovating and perfecting my jigs, ensuring that each drop is built for success, both on the water and on the leaderboard.
That philosophy became the foundation of Juice’s Jigs. It wasn’t about cranking out product—it was about crafting something that actually makes a difference on the water. The focus has always been on quality over quantity, purpose-driven design, and delivering jigs that serious anglers can trust when it counts.
From the first tie to today, Juice’s Jigs remains true to what started it all—passion, precision, and the pursuit of the perfect jig.
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Jarrett Morrison, Founder